Rodeo Riding – Harnessing Your Wealth

Inside Utah’s Iconic Ogden Pioneer Days (EP. 76)

By Harnessing-Your-Wealth | March 18, 2026

Discover the history, culture, and excitement of Ogden Pioneer Days, one of Utah’s most iconic rodeos, in this episode of Harnessing Your Wealth. Hosts Billy and Cade sit down with Shannon Noble and Brett Gee to explore how this annual July celebration grew from a 1934 Great Depression initiative into a nationally recognized rodeo that attracts over 30,000 fans each year.

Learn how events like barrel racing, steer wrestling, and team roping preserve the real skills and traditions that shaped the American West. From its pioneer roots to modern rodeo excellence, this episode highlights the dedication of the Ogden Pioneer Days Foundation in honoring Western heritage and keeping the community connected.

Whether you’re a rodeo fan, history enthusiast, or curious about Utah’s Western culture, this episode offers an inside look at one of the top outdoor rodeos in the Professional Rodeo Cowboys Association.

About Ogden Pioneer Days Foundation:

The Ogden Pioneer Days Foundation was founded in 2003 with the goal of honoring, preserving and promoting our community’s pioneer and western heritage. Click here to learn more.

Connect with Ogden Pioneer Days:

Resources & Previous Episodes of Interest:

Connect with Billy Peterson:

Connect with Cade Peterson:

Connect with Shaun Peterson:

Peterson Wealth Services: Shaun Peterson
LinkedIn: Shaun Peterson
shaun@petersonws.com
801-475-4002

This presentation is for informational and educational purposes only and should not be construed as individualized investment advice or a recommendation of any particular security, strategy, or investment product. The views and opinions expressed by the guest speaker are solely their own and do not necessarily reflect those of Peterson Wealth. The guest speaker is not affiliated with Peterson Wealth, and Peterson Wealth does not endorse or guarantee the accuracy of third-party information. The guest is not paid compensation for their participation; however, he/she may receive a non-cash gift from the firm.

Peterson Wealth is a registered investment advisor with the SEC. Registration does not imply a certain level of skill or training. Past performance is not indicative of future results. All investments involve risk, including the possible loss of principal.

Any examples or illustrations used in this presentation are hypothetical in nature and for demonstration purposes only. You should consult with your personal financial, tax, or legal advisor before making any investment decisions.

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From Jockey to Top Trainer: Jason Olmstead’s Winning Formula (EP. 70)

By Harnessing-Your-Wealth | December 16, 2025

In this exciting 70th episode of Harnessing Your Wealth, host Billy Peterson interviews Jason Olmstead, a prominent horse trainer. Jason Olmstead grew up surrounded by horse racing, with his grandparents training racehorses. His family’s roots in the industry laid the foundation for his future career. “I fell in love with it from day one,” Jason recalls, reflecting on his childhood. Jason shares insights on training philosophies, the significance of soundness in horses, and the loyalty of quarter horse owners. Jason’s training career has been marked by impressive achievements. His ability to maintain long-term relationships with clients has been a key factor in his success. “What I’m most proud of is we still train for a lot of the same people that we originally trained for that gave us our first chances,” he shares. This loyalty and dedication to his clients and their horses have fostered a supportive community around his training stable.

Takeaways

Harnessing Your Wealth is about more than just money.
Jason Olmsted’s journey in horse racing began with his grandparents.
The importance of family support in a racing career.
Quarter horses often have more loyal owners than thoroughbreds.
Building relationships with riders is key to a successful stable.
Learning from mistakes is part of the training process.
Fear of failure can drive success in competitive environments.
The next generation of riders is essential for the future of racing.

About our Guest:

After a successful career as a jockey, Jason transitioned to training, a move that seemed almost inevitable. Jason Olmstead and his wife Amber own Circle JA Racing Ranch in Pryor, Okla. He had the most Quarter Horse wins of any trainer here in 2023. Jason grew up in horse racing. His grandfather was a trainer and all he ever wanted to do was be a jockey. He has the honor of winning the AQHA Racing’s 2021 Blane Schvaneveldt Champion Trainer award. Jason and Amber Olmstead are among the Class of 2022 inductees into the Canterbury Park Hall of Fame.

More about Jason Olmstead: